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Insights

Ideas & Strategies to Stand Out and Earn More

Why Customers Choose You

Why Customers Choose You

One common theme I've observed among successful organizations—from those directed by young entrepreneurs to major corporations to highly distinctive educational institutions—is their ability to differentiate themselves from their competitors. From Apple to High Point...

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For your success as a professional speaker…

For your success as a professional speaker…

This post is a bit unusual for me. This is directed solely to my fellow #professionalspeakers and to those who desire to speak professionally. It’s time for me to respectfully, but strongly, dispute some advice that is being shared by some that, if taken on its face,...

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The Power of Individual Actions: in CX and Life Changes

The Power of Individual Actions: in CX and Life Changes

Two topics that have been on my mind recently: the impact of individual actions on customer experiences the importance of adapting to life's changes While these subjects may seem unrelated at first glance, I believe they both highlight the crucial role that people...

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ICONIC inner circle with Scott McKain
Path to Distinction